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According to the most recent information about Jakarta's restaurant business, it is evident that entrepreneurs love coming here to launch food-related ventures that pique the interest of the local populace. Coach is an American fashion brand that is well-known to inhabitants around the world. One of the defining characteristics of the modern generation's lifestyle is their assortment of clothing, purses, shoes, and accessories.
The Coach Restaurant, which is housed in the Grand Indonesia Shopping Mall, made headlines when it originally opened. You must first pass the Coach boutique to get to this restaurant. Once inside, you will notice a stunning entrance that leads to the dining area. You notice a difference as soon as you walk in—the restaurant section is dimly lit and has a dark ambiance, while the clothes boutique is filled with vibrant colors.
The space is vast, and stairs connect to the second level, which is currently being progressed into a private space for any events. Similar to a dining area and lounge, there is also a bar station. Generally speaking, the menu selections here consist of a range of well-known Western American meals. starting with appetizers, salads, burgers, spaghetti, steaks, and cheesecake. I just purchased two menus to try at Coach Classic, which is a hallmark restaurant, because my main purpose for this visit was to see what the restaurant that was born out of this fashion company looked like.
Burgers are an all-time favorite menu item, according to the American style menu, and this one is a Very Honest Cheeseburger. The patty is hefty and has layers of chunks, sirloin, and short ribs, it is tender but not overly juicy. It is topped with cheese and pickles and served with crispy duck-fat waffle fries. The taste is passable but not exceptional; specialty and even locally branded burgers are better in Jakarta.
Next to the Shrimp Alla Vodka, it was initially fairly difficult at first to choose the dish because the menu appeared similar to that of most other American Western restaurants. This pasta is made with rigatoni and a spicy vodka sauce that is hot enough for Indonesian palates. There are a lot of shrimp. According to a waiter, the dish was modified to suit Indonesian palates, which is why the pasta wasn't al dente.
Since there was nothing particularly noteworthy about either of the two courses, I opted not to eat dessert. To be honest, there didn't seem to be anything particularly noteworthy on the dessert menu either. The main course lunch starts at IDR 200,000++ per person, which is quite expensive. Naturally, we are aware that the Coach name is closely associated with high-end products.
It is interesting to be able to visit a restaurant that is associated with a well-known fashion brand for the first time. The tasteful decor definitely creates the impression of a lovely supper. Regrettably, in comparison to other Western restaurants offering far superior options, the meal could be described as passable at best rather than exceptional. Curious to try?
Yovent, a full-time content writer and social media influencer who loves to travel overseas with high passion and enthusiasm to explore the world of gourmand. Living in Jakarta with the diversity of cultures, foods, trends, and lifestyles gives him much inspiration to create the stories. Blogging since 2014, with more than 5 years of experience, he has a good capacity to work in food writing & photography.
The Coach Restaurant,
Grand Indonesia Mall, G floor, West Mall,
jl. M H Thamrin, Central Jakarta
I guess it is the power of the brand
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ReplyDeleteKind of overrated
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